The example in the image below is the kind of description you should strive to write. An HTML page can have only a single charset. Free shipping is also likely a USP in these SERPs as only one other result mentioned it. Just make a free account, run a crawl with Site Audit, then go to Page Explorer and apply these filters: Next, click on the “Manage columns” button and select “Organic traffic,” “Meta description,” and “Meta description length”: Finally, sort the pages by their organic traffic: Now you’re looking at your most important meta descriptions. This is the page title that Google and most other search engines show in search results. We’re sharing this blog post as part of our holiday calendar, which holds a new surprise every day. Invitations like Learn more, Get it now, Try for free come in handy and we use them too. Hope this answers your question :), This articles is so helpful, even after buying yoast premium, it now am getting the secret of meta description. The meta description is an HTML attribute used to describe what a page is about. There’s no point in auditing your whole website for meta descriptions. Read more: How to use the Google preview in Yoast SEO ». As a general rule, the more websites link to you, the higher you rank in Google. Meta description. is it? It can appear in search results as a snippet under the title … Luckily, it’s also one of the easiest to understand and master, so you won’t ever have to spend much time on it. I do have to say, that if you write a lot of meta descriptions you do get a feel for the right length (and how much to eliminate). If you click the save button, your code will be saved, and you get a URL you can share with others. The length limit is a good signal that there might be unnecessary words. Meta descriptions also appear on the search engine results pages, just below the title tags. If they are, try to give them the most complete answer. You can check which of your pages rank highest with Google Search Console. Search engines use meta descriptions to help identify the a page's topic - they may also use meta descriptions by displaying them directly in … But as a general rule of thumb, passive voice is more the exception than the rule. I like the urgency signal initially; it feels more original and less aggressive than these tend to be. It is an important element of a page that helps search engines to determine the subject of the page and allows users to understand whether the page matches their query. However, if you check the search results in Google, you’ll mostly see snippets of 120 to 156 characters, like in the example below. Though meta description is not a ranking factor, it still determines whether the user is going to click on your page thu… What about some more writing inspiration? The plugin checks two things, the meta description length and whether you’ve used your focus keyphrase in it. Sometimes it decides to show the meta description, and sometimes it just grabs some sentences of your copy. Right now, that length is 920px (~160 characters) on desktop and 680px (~120 characters) on mobile. Having a compelling meta description entices more people to click on your website in the search results. So it’s important to factor it in when you decide on the right length of your meta description. HTML Meta Description Tag Length. So make sure to check it out! Addicted to SEO, aviation, fragrances, sushi and tacos. It is usually displayed in a SERP snippet after website's title and URL. If it’s too long, or too short, you’ll get an orange bullet in the SEO analysis of Yoast SEO (or red, if you’ve marked your article as cornerstone content). And, make sure to mention all the words from your keyphrase near to each other. Just be careful with mixed intent SERPs like “standing desk.”. How to get a green bullet for the keyphrase in meta description. Although it’s great to keep it short, it’s hard to say something substantial about your page in less than 120 characters, that’s why we do have a minimum length too! According to Backlinko, unique meta descriptions have a major impact on CTR: “Writing unique meta descriptions for each page can increase your site’s organic CTR. Go to the front page of The Mozilla Developer Network. You’ll need meta descriptions on all (important) other pages too :-). Does it feel like you need to change all your meta descriptions after reading this? It takes internal and external links into account. If the search keyword matches a part of the text in the meta description, Google will be more inclined to use it and highlight it in the search results. This will open the snippet editor and you’ll see input fields to edit the SEO title, the slug and the meta description. A meta description is an element in the HTML code of a web page that provides a brief description of the content of that page. So while you shouldn’t obsess over meta descriptions, it’s still worth spending a minute of your time on pages where ‘yes’ is the answer to at least one of these questions: That second question probably needs an explanation. Is the page meant to drive organic traffic? We’ve added this because search engines may display a date with your snippet. Different meta tags are defined by changing the name attribute to a valid value.The most commonly used meta tag is the one used for descriptions:In cases of empty descriptions (or non-existent ones), search engines will generate a description from the content of the page.You can also set the author of a page using meta tags.The charset attribute is used to specify the character encoding of your content. Simple and efficient. In other words, it’s the searcher who’s performing the action. The “description” meta tag helps websites in three important ways: “Description” tells the search engine what your page or site is about: For the search engine to understand what your page is about, you need to write a good description. When people use that term, you want them to find your page. This a category of its own because you have to reflect your brand and what you do. A web document can include one or more meta tag depending on information, but in general, it doesn’t affect the physical appearance of the document. 2. Your email address will not be published. His main goal with most of his articles is to kick-start your site optimization. Let’s take a look at “how to tie a tie”: All the snippets talk about different types of knots, and most mention how the post includes step-by-step instructions. I use to check other’s meta description on a specific topic, for idea. Some are blog posts reviewing the best standing desks, and others are product category pages from online stores. View the page's source (Right/Ctrl + click on the page, choose View Page Source from the context menu.) Getting your results emphasized like that makes them stand out even more. Then you see an affirmation of what you came for, ending with Patagonia’s distinctive asset: supporting sustainability and conservation. That makes it easier for people to see that they’ve found what they are looking for. Although we see more and more rich results in the search results, you should always provide a meta description that tells people what your page is about (and that gets them to click on your result)! Read about how that check works, and how to write a concise meta description. I’m going to start practicing this right away. Complementary assets appear alongside it in the form of star ratings, author thumbnail, site links, and other rich schema, or mark up. But, don’t stuff your meta description with your keyphrase, because that will also get you a red bullet. Great Piece. In WordPress, plugins like Yoast and RankMath add this same functionality. Do they want a quick answer to a question. If the Meta Description is the same on all your pages, people could think that all your pages contain exactly the same information and thus will not click-through. If you consider the meta description the invitation to your page, you have to think about your user and their (possible) motivation to visit your page. It’s probable that Nordstrom lists their most popular types of coats and brands here. You can even use fewer characters and it works great if your descriptions looks appealing and read better but don't try to create lengthy descriptions that doesn't make much sense or description with more than 160 characters. Even though the meta description attribute is not a ranking factor and Google shows it in search results only 37% of the time, it’s still a part of on-page SEO that content publishers often encounter. Make Each Page Unique – The content of the Meta Description Tag should be unique to each page on your website. Which will also lower people’s trust in your company. Just make sure to not overdo it, as once is enough and the focus of your meta description should be on getting people to click on your result :). You should take enough space to get the message across, but keep it short and snappy at the same time. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. manage the dates they use in the search results, what Google displays in the search results, optimize your meta descriptions with variables, How to use the Google preview in Yoast SEO »,, Get weekly tips on how to optimize your website's SEO, usability and conversion. Bonne chance! Free Meta Tag Generator. While I recommend this “catch-all” method, you can also choose only to check missing meta descriptions. You can see that there’s a mix of results here. That way, if Google does decide to show the meta description you’ve written, it won’t be cut short. In other words, meta descriptions are there to generate click-throughs from … In Wix, Squarespace, Shopify, and most others, you’ll find a place to type or paste your meta description in the backend. The meta description summarizes your page's content and is the first thing users look at to decide whether or not they want to visit your page. You can add metadata to your web pages by placing tags inside the header of the document which is represented by and tags. The suggested length of meta description is somewhere between 150 to 160 characters including spaces. Learn more about the difference between active and passive voice here. Google sometimes even highlights synonyms. I am helped. Michiel is a partner at Yoast and was one of our first employees. Most searchers are seemingly looking for a definition here, so that’s what this meta description shows. Are they looking for a product? It offers a solution in a concise, lighthearted, and actionable manner. This is the epitome of a great e‑commerce category page in the search results. Note: if you need support, please contact our support team and do not use the comment form. The meta description offers a chance to expand on that further. Meta descriptions are one of the first topics most people encounter upon entering the world of SEO. 3. But besides that, misleading descriptions will probably also increase your bounce rate. Meta description isn't always used in results. Thanks for the post. It’s really helpful and I’m seeing the results. A few highlighted words draw more attention than just the one. It then prompts the reader to learn more about the benefits of glycine by clicking. You just know what you’re going to get if you click on the link! What is their search intent? For example, almost every result for “meta description” shows a definition in the snippet…. It’s more important that you create something that connects with the reader and entices the click. But first, let me explain why meta descriptions still matter despite their seemingly low SEO importance. Underneath the input field, there is a bar. As a result, Google is more likely to show the meta description in the SERPs. Please Check I have updated my meta description in the right way?? It’s orange when you start typing and will become green when you’ve added enough information. Here, the searcher is looking for sale items. You can add a separate description for your social media channels there. When you add too much text, it will turn orange again. In that case: check the Facebook and Twitter preview in the Yoast SEO sidebar or social tab in the Yoast SEO meta box below your post or page. Why it works: reddit not only includes its company mantra – the best of the internet – in its … Welcome to our #1 most-read blog post of 2020! "/> Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. What is a meta description? A meta description is a piece of HTML on your webpage that allows you to describe your page. Metadata is data (information) about data. Firstly, you can write it in the Google preview section of Yoast SEO. Thanks for your suggestion! The short definition is that a meta description is an HTML attribute that briefly summarizes the content of a particular webpage. It’s a bad idea for that reason alone. Google strives to provide the most relevant results for searchers, so look for commonalities amongst the snippets of top-ranking pages. Be unique and interesting. It’s not a lead generation trap; you can use it on the page right away. If you’re using a CMS, this is super easy. What’s the takeaway here? A meta tag can have following attributes in addition to core attributes − In cases like this, you should take inspiration from the page snippets that most closely align with the type of content you’re publishing. They might even penalize you if you do it. That’s when a better meta description can make a real difference. The number of times this article was shared on Twitter. This check is all about using the keyphrase in the meta description. A vous lire, No MyYoast account yet? This is a limited characters summary that describes web pages’ content and … Cookies help us provide, protect and improve our products and services. Meta tags provide information about the webpage in the HTML of the document. That tells us these things are probably important to searchers and are worth including in a meta description. But if your meta description does show up, it can really help convince people to click through to your page — especially if it's relevant to the content of your page. Hi Alexander, if your text is between 120 and 155 characters you should get a green bullet. Bonjour, Shopify does this well. If charset is set, it is a charset declaration — the character encoding used by the webpage. In Yoast SEO Premium, you even have social previews that show you what your post or page will look like when shared on social media. The tag defines metadata about an HTML document. If your descriptions are just so-so, they won’t be helping you get clicks or … So let’s see how the plugin helps you, and what you can do with it. The meta description is an HTML tag, which looks like this in the HTML code for the page: section of a page. Are they looking for an answer to a question? You can see that it starts with a verb and makes the searcher the subject of the sentence. Allowing you to speed up this process a lot without having to worry about duplicate descriptions. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and … Meta tags are a small part of the large algorithmic puzzle that search engines look at when determining the page rank. Cordialement. Why does the Yoast length bar go orange even when you’re under 155 characters? Search engines say there is no direct SEO benefit from the meta description – they don’t use it in their ranking algorithm. reddit. In the example below, both the Academy Awards and Oscars are highlighted. This snippet appears below the title tag in the search results and is a great chance to include your keywords and increase your click-through rates. Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks. If you use quotation marks when adding a meta description in CMS and plugins, they will usually take care of the HTML transcoding for you. A meta description is a meta tag placed in the HTML code that describes the content of a page. allows you to customize a section of text that describes the page By using our website, you agree to our use of cookies (Privacy policy). tags always go inside the element, and are typically used to specify character set, page description, keywords, author of the document, and viewport settings. The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Check for those that aren’t great or that are missing entirely. Google will find out if you use the meta descriptions to trick visitors into clicking on your result. Ma page, n’apparaît pas sur Lille à la requête “detective privé lille” Seule, la page d’accueil apparaît. Meta tags are used by search engines to help index and to provide relevant content in their search results What to do if you need meta descriptions for a lot of pages? The description is also used on search engine result pages. Additionally, it’s also possible to optimize your meta descriptions with variables in Yoast SEO. Yoast SEO checks if and how often you use the words from your focus keyphrase in the meta description text. 4. Unfortunately, we can’t fully control what Google displays in the search results. Instead, use the HTML entity " so it looks like this: . Currently, we see “The meta description is over 156 characters.” but it doesn’t tell us how many we have to eliminate. A meta description (sometimes called a meta description attribute or tag) is an HTML element that describes and summarizes the contents of your page for the benefit of users and search engines. Marketer and content writer at Ahrefs. Follow these five steps to create your meta descriptions quickly and easily: Always think about the description as something that complements the title tag. Search engines show it in search results when the meta description also includes the keywords being searched. Titles should summarize a page using a few main keywords that characterize the topic. A meta description is an HTML tag that is not visible when viewing the page. Based on the research I did on this topic, as well as my own experience, I came up with this list of elements you need to write a good meta description: The right length doesn’t really exist; it depends on the message you want to convey. We found that pages with a meta description had a 5.8% higher CTR compared to pages without a description.”. Shows estimated monthly search traffic to this article according to Ahrefs data. People need to know what they can expect to find on your page. Of course, it’s not always wise to write meta descriptions in an active voice. I will forward it to our product team. Although your page titles might vary, all pages will appear to be the same because all the descriptions are the same. While meta tags don’t affect a page’s search engine ranking, they’re still important for accurate indexing and displaying relevant details in search results. Whether you’re better off optimizing for mobile or desktop users depends on your audience. In this guide, you’ll learn how to create great meta descriptions fast and how to audit them efficiently. Write down what makes your product stand out and why they would best buy it in your store. We’ve already discussed that when you use your keyphrase in the meta description, Google will likely highlight it. Google will pick a snippet from the page containing the keyword used in the query. If you’ve created an ecommerce category page, look at those. Then, it takes the synonym into account when it performs its analysis. Sign me up, that’s all I needed to know. The meta description is your sales text. Thanks guys for always keeping me updated on SEO stuff. If your meta description is the same as those for other pages, the user experience in Google will be hampered. Make sure that your description isn’t dull, difficult or too cryptic. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. So if you’re only willing to make an effort to set one of these tags, it should be the meta description. Just go the SEO tab in the meta box (if it’s not on this tab by default) and you can start typing in the field under Meta description right away. Other SERPs may not be as straightforward, but you can always pick up on some clues. The watch can help me stay fit? Be concise and convincing!You get real-time feedback on the meta description length in the Google preview section in the Yoast SEO sidebar or meta box. Be concise for users, not search engines. In other words, what are most people looking for when they search for your main keyword? But, Yoast SEO also gives you feedback on it in the SEO analysis. Creating the right meta description is definitely something you should always think about. If name is set, it is document-level metadata, applying to the whole page. If you overdo it, the plugin advises you to limit the use of your focus keyphrase. While meta data isn't as important for SEO rankings as it used to be, the meta description still plays a significant role in on-page SEO. If you have a product for the tech-savvy, it can be a good idea to focus on the technical specs. You might already have pages that have a bad meta description or none at all. Is it likely to be shared on social media? People often ask questions about the date shown in the Google preview of our Yoast SEO plugin. If you’ve included your keyphrase and a synonym, that counts as two mentions. Case in point: definition-style descriptions. That’s important, even though Google only shows meta descriptions in 37% of the time. Instead of creating duplicate meta descriptions, you’d be better off leaving it blank. In a nutshell, after you do your research, you should end up with a combination of words that the majority of your audience is most likely to search for. Thanks for sharing these great tips! Thank you so much. If you generally go for longer descriptions for desktop users, make sure to get to the point by ¾ of the length so even mobile users can see it. Mentioning “five best “neighborhoods also tells the search they won’t have to spend an age reading it. But if you haven’t set an OG or Twitter description, it pulls the meta description instead. That’s because it’s written in the passive voice. i have been using yoast of course as every wordpress that people used, but sometimes i think that this meta rules are as old fashion. In addition, if you use Yoast SEO Premium, it also takes into account the synonyms you enter. Do you have Yoast SEO? If you’re on WordPress and using Yoast SEO, adding a meta description is easy as pie. Meta title. A focus keyphrase is the search term you want a page to rank with. Metadata will not be displayed on the page, but is machine parsable. In the case above, the short description motivates users to click on our broken link checker because: Don’t worry about shoehorning keywords here. Simply take it from there. Your homepage is the only page where I’d advise spending more time on the meta description because it mostly appears for branded queries where the intent is clear. It’s active, motivating, and addressing you directly. short paragraph of text placed in the HTML of a webpage that describes its content Hi Michiel, is it okay to repeat main focused keyword in description 2,3 times? Sometimes Google will show a snippet from the webpage that contains the search term someone typed into Google. The meta description is an HTML tag, which looks like this in the HTML code for the page: . Compared to the first example, it’s dull and demotivating. In other words, meta descriptions entice people to click on your link from search … But there is an indirect benefit: Google uses click-through-rate (CTR) as a way of working out whether you’re a good result. Add Meta tag to HTML Document: Add metadata in HTML document is the adding information about data in HTML document using meta tag inside head tag. During the publishing process is not the only time you should take meta descriptions into account. “Hello, we have such and such new product, and you want it. Search intent is the ‘why’ behind a query. This will make the link to your site even more inviting.